• 1. What are emotions and why do we associate them with colours?; 2. Methodology; 3. What are the strongest emotion-colour associations overall, and how do word-colour associations vary according to linguistic background?; 4. How do emotional valence and intensity map onto colour lightness and saturation, and how do these relationships vary according to the linguistic background of the participants and the gender of the prompt?; 5. What reasons do people provide for emotion-colour associations and how do these reasons vary according to linguistic background, the emotion being discussed, and the colour being selected? if an association is bodily-related is it more likely to be widely shared?; 6. General Conclusions; References.

'… this monograph is essential reading for students and researchers interested in cognitive linguistics and cross-cultural studies, and is sure to inspire and guide scholars and practitioners in fields such as psychology, cultural studies, design, and art.' Yue Guan, Journal of Pragmatics