"[A] useful and cheerfully accessible account of current ideas on the phenomenology of, and neurophysiological processes associated with, memory formation."--Steven Rose, Times Higher Education Supplement "[An] entertaining review of the current science of memory."--Anne Harding, Lancet "The success of their book is due to their articulate descriptions, memorable anecdotes, intriguing case studies, provocative 'self experiments,' clever illustrations, and (most important) rigorous judgment... Ranging from drug addiction to autism, from dreaming to brain physiology, this book lives up to its title. Essential."--Choice