This book investigates image politics during elections and how the political discourse is reflected during the Uttar Pradesh assembly elections in 2012 by the media and the state.
Introduction: Mediascape and the State.- Mapping the Mediascapes in India.- UP- the Heartland of Indian Politics and Polity.- From Regional to National: The Making of UP as the “Heartland” of Indian Politics and Polity in Media.- Locating the Communal Vote Bank Politics in the Mediated Heartland of Uttar Pradesh.- From National to Regional: Development and Governance as the New Avatars of UP Heartland Politics.- Postscript.