Media/Impact

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

• Part I: THE MASS MEDIA INDUSTRIES.1. Mass Media and Everyday Life.2. Books: Rearranging the Page.3. Newspapers: Mobilizing Delivery.4. Magazines: Chasing the Audience.5. Recordings: Streaming Sounds.6. Radio: Riding New Waves.7. Movies: Digitizing Dreams.8. Television: Changing Channels.9. Internet Media: Widening the Web.Part II: SELLING THE MESSAGE.10. Advertising: Catching Consumers.11. Public Relations: Promoting Ideas.Part III: CHANGING MESSAGES.12. News and Information: Staying Connected.13. Social and Political Issues: Shaping the Arguments.14. Law and Regulation: Rewriting the Rules.15. Ethics: Placing Responsibility.16. Global Media: Discovering New Markets.Glossary.Media Information Resource Guide.