Media Studies Toolkit

Michael Z. Newman is Professor in the Department of English at the University of Wisconsin-Milwaukee and in the programs in film studies and media, cinema, and digital studies. He is the author of Indie: An American Film Culture (2011), Video Revolutions: On the History of a Medium (2014), Atari Age: The Emergence of Video Games in America (2017), and co-author of Legitimating Television: Media Convergence and Cultural Status (2012).

• Acknowledgements1 Introduction2 Industry3 Text4 Audience5 Representation6 Ideology7 Policy and Regulation8 Citizenship9 Consumerism10 Technology11 Global and LocalGlossaryIndex

"The Media Studies Toolkit balances its expansive purview with clear prose and a straightforward organization. Across the chapters, Michael Newman parses out key conceptual frameworks and critical vocabulary used in media and cultural studies with an eye toward illustrative examples and generative questions. The result is an excellent textbook, which my colleagues and I like so much that we used it to reimagine our introductory course."F. Hollis Griffin, Associate Professor of Communication and Media, University of Michigan, USA"Michael Z. Newman’s The Media Studies Toolkit is an invaluable introduction to everything that matters about the study of media. From technology, industry and policy, to representation and audiences, the book covers the essential methods, questions, and intellectual traditions that have informed the discipline. A must for introductory classes."Maureen Ryan, Research Assistant Professor of Media Arts, Film and Media Studies, University of South Carolina, USAPraise for the Previous Edition:"Bravo to Michael Newman for expertly rendering the dense and sometimes unwieldy discipline of media studies into an approachable and useable form for instructors and students. Having studied and taught media studies for a quarter of a century, this is the first book I have encountered that adequately captures and explains a media studies approach for undergraduate students. Deeply grounded in key classic and contemporary work of the field, Newman deftly explores the broad range of media with which today’s students engage. Critical questions related to race, gender, and sexuality are impressively integrated throughout the book. Finally, the ‘toolkit' approach makes this an infinitely flexible text for instructors and students."Kathleen Battles, Professor and Chair, Department of Communication, Journalism, and Public Relations, Oakland University, USA