This book documents how the Arctic region has been represented in the media: exploring how the media has framed the Arctic and whether this has an impact on governmental decision-making and public preferences. The Arctic region faces profound transformations, due to global warming, spurring intense debates about economic growth, environmental protection, and socio-cultural development. At the same time, most of humanity will never come face-to-face with the realities of the region: the media represents our only opportunity to learn about what this evolving region stands for. Recognizing that media coverage will tend to focus on specific events and relay specific messages, this book scrutinizes the nature of these messages to figure out how the Arctic region is presented by different media outlets. Studying different types of media, Landriault conducts an analysis of 628 newspaper articles, 110 televised reports, 9 magazine articles, and 404 tweets to provide the first systematic and rigorous study of Arctic media representations.This book will interest scholars, practitioners, and students in Arctic studies, critical geography, political science, and communication studies.