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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
- Format: Pocket/Paperback
- ISBN: 9781349353903
- Språk: Engelska
- Antal sidor: 214
- Utgivningsdatum: 2009-12-09
- Förlag: Palgrave Macmillan