Media, Industries, Society

Nyhet

Diverse Foundations in Mass Communication

Inbunden, Engelska, 2026

AvJayne Cubbage,Loren Saxton Coleman,Cheryl D. Jenkins

2 749 kr

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A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose contributions to media have been previously overlooked.This textbook provides students with a grounding in critical pedagogy and praxis, foundational technologies and their evolution, and the role of the internet and media convergence, as it explores the historical and foundational developments of print, broadcast, and new media. Key areas covered include books, newspapers, magazines, photography, radio, television, film, music, social networks, podcasts, and video games. Each of these chapters includes a comprehensive, historical overview of the medium, as well as a more diverse representation of the key players within each media industry. As such, this book highlights the crucial contributions of historically marginalized racial and ethnic individuals and groups. Each section provides a thematic overview of chapters with key points to consider and concludes with discussion questions, key terms, and points for media literacy application.An important introduction to media and mass communication industries, this textbook is essential for any instructor wishing to provide their students with a more diverse foundation in mass communication.This book also has an accompanying eResource, which includes links to organizations that promote diversity in media, as well as an instructor's manual and test bank.

Produktinformation

Utgivningsdatum2026-03-26
Mått174 x 246 x 25 mm
Vikt970 g
FormatInbunden
SpråkEngelska
Antal sidor416
FörlagTaylor & Francis Ltd
ISBN9781032407746

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Jayne Cubbage is Associate Professor in the Department of Communications at Bowie State University, USA. She is author/editor of Critical Race Media Literacy (2022), The Handbook of Research on Media Literacy in Higher Education Environments (2018), and Developing Women Leaders in the Academy Through Enhanced Communication Strategies (2020). She is also co-author of Media Literacy for Diverse Audiences (2026).Loren Saxton Coleman is an Assistant Professor and Director of Graduate Studies in the Department of Communication, Culture, and Media Studies in the Cathy Hughes School of Communications at Howard University, USA. She is the co-editor of the edited volume, Media, Myth, and Millennials: Critical Perspectives on Race and Culture (2019). Cheryl D. Jenkins is Chair of the Mass Media Studies Department and Associate Professor in the School of Humanities and Fine Arts at Talladega College, USA. She was a 2004 Mellon Fellow for the Salzburg (Austria) Seminar session on Ethics in News Reporting and Editing and received the National Association of Black Journalists Region VII Cheryl Smith Leadership Award in 2004. She is co-author and co-editor of the text Race and Media: Critical Perspectives (2020).

List of FiguresList of BoxesList of ContributorsForewordAcknowledgementsList of AbbreviationsIntroduction-- Diverse Foundations in Mass CommunicationPart I – Mapping the Media: Theoretical implications of Mass CommunicationChapter 1 Diverse Foundations in Journalism and Mass Communication Education: A Pedagogical InterventionPart II – Technology of Mass Communication Industries Chapter 2 Foundational Technologies and Media Evolution Chapter 3 The Role of the Internet and Converged Media Part III – Legacy Media (Print)Chapter 4 BooksChapter 5 NewspapersChapter 6 MagazinesChapter 7 Photography and Graphics Part IV – Legacy Media (Broadcast) Chapter 8 RadioChapter 9 TelevisionChapter 10 Film/Motion PictureChapter 11 Sound Recording/Music IndustryPart V – New MediaChapter 12 Social Networking Chapter 13 PodcastingChapter 14 Video Games and the Gaming IndustryPart VI – The Business of MediaChapter 15 Media Financing, Advertising and Marketing Chapter 16 Public RelationsPart VII – Law, Policy and Media EthicsChapter 17 Media Ethics, Law, and RegulationPart VIII – New Directions in MediaChapter 18 Media Activism/Media Equity Appendix: A List of Equity-Oriented Media Organizations GlossaryIndex