Stephanie Hemelryk Donald is Senior lecturer in Media and communications at the University of Melbourne. Research interests include children and the media in China, film cultures and visual politics in the Asian region. Michael Keane is Research Fellow at the Creative Industries Research and Applications Centre at Queensland (CIRAC) University of Technology. His PhD. dissertation (1999) discussed policy and Chinese domestic television drama development in the 1990s. Research interests are media governance, and television format trade and creative industry developments in East Asia. Yin Hong is Professor in the Department of Communication, Tsinghua University, Beijing, China.

• Acknowledgements List of tables List of figures Part I. Background, History and Theory Part II. Cinema and Television: Marketing Strategies, Hybridity and Survival Part III. Politics, Image and the Niche Market Part IV. Media, New Media, and Crisis? Contributors Bibliography Index

'A welcome volume in an under-researched field ... interesting and thought-provoking reading.' - The China Quarterly

Stephanie Hemelryk Donald is Senior lecturer in Media and communications at the University of Melbourne. Research interests include children and the media in China, film cultures and visual politics in the Asian region. Michael Keane is Research Fellow at the Creative Industries Research and Applications Centre at Queensland (CIRAC) University of Technology. His PhD. dissertation (1999) discussed policy and Chinese domestic television drama development in the 1990s. Research interests are media governance, and television format trade and creative industry developments in East Asia. Yin Hong is Professor in the Department of Communication, Tsinghua University, Beijing, China.

• Acknowledgements List of tables List of figures Part I. Background, History and Theory Part II. Cinema and Television: Marketing Strategies, Hybridity and Survival Part III. Politics, Image and the Niche Market Part IV. Media, New Media, and Crisis? Contributors Bibliography Index

'A welcome volume in an under-researched field ... interesting and thought-provoking reading.' - The China Quarterly

Stephanie Hemelryk Donald is Senior lecturer in Media and communications at the University of Melbourne. Research interests include children and the media in China, film cultures and visual politics in the Asian region. Michael Keane is Research Fellow at the Creative Industries Research and Applications Centre at Queensland (CIRAC) University of Technology. His PhD. dissertation (1999) discussed policy and Chinese domestic television drama development in the 1990s. Research interests are media governance, and television format trade and creative industry developments in East Asia. Yin Hong is Professor in the Department of Communication, Tsinghua University, Beijing, China.

• Acknowledgements List of tables List of figures Part I. Background, History and Theory Part II. Cinema and Television: Marketing Strategies, Hybridity and Survival Part III. Politics, Image and the Niche Market Part IV. Media, New Media, and Crisis? Contributors Bibliography Index

'A welcome volume in an under-researched field ... interesting and thought-provoking reading.' - The China Quarterly