Media Globalization and the Discovery Channel Networks

Häftad, Engelska, 2011

AvOle J. Mjos,Norway) Mjos, Ole J. (University of Bergen

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This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world’s largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this.

Produktinformation

Utgivningsdatum2011-08-15
Mått152 x 229 x 14 mm
Vikt440 g
FormatHäftad
SpråkEngelska
SerieRoutledge Advances in Internationalizing Media Studies
Antal sidor236
FörlagTaylor & Francis Ltd
ISBN9780415809009

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List of TablesAcknowledgments1. Media Globalization and Televisual Culture2. The Rise of Discovery: ‘The world’s number one non-fiction media company’3. Discovery the Brand: Image, Reputation, Promise4. The Globalization of Factual Entertainment 5. Discovery’s Localization Strategies 6. Global Resonance: Television Programing for the World7. Negotiating the Global and the National through Televisual Culture 8. The Duality of Globalization in Discovery AppendicesBibliographyIndex

"...The strongest aspect of this book is its excellent, specific history of Discovery channel's rise. This is good, solid empirical work the kind of which academics oftentimes call for but rarely undertake...Overall, this book is an excellent, specific case study of the rise of Discovery. It spells out the specifics of globalizing television better than any other recent book. It can be of particular use to students in classes on globalization and television."--Global Media Journal, Spring 2012