Media Economics

Häftad, Engelska, 2015

Av Australia) Cunningham, Stuart (Queensland University of Technology, Kelvin Grove, Australia) Flew, Terry (Queensland University of Technology, Brisbane, Australia) Swift, Adam (Creative Industries Faculty, Kelvin Grove, Stuart Cunningham, Terry Flew, Adam Swift

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A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.