Media Anthropology for the Digital Age

Anna Cristina Pertierra is Senior Lecturer in Cultural and Social Analysis at Western Sydney University.

• AcknowledgementsIntroductionChapter 1: Worlds Collide: The Meeting of Mass Media and AnthropologyChapter 2: Anthropologists Embrace the Media in EarnestChapter 3: Cultural and Media Studies Embraces EthnographyChapter 4: Ethnography in the Digital Age: The Internet and Virtual WorldsChapter 5: Digital Intimacies: Mobile Cultures and Social MediaChapter 6: Anthropologists Making MediaChapter 7: Divided by a Common Language: More on EthnographyConclusionReferencesIndex

"Written in a lively, well-informed style, this book offers an important introduction to an interdisciplinary field that will be of interest to anthropologists, media scholars, and others who are trying to understand what it means to live in the digital age for people and communities across the globe, from the Arctic to the global south."Faye Ginsburg, New York University"An extremely useful elucidation of the specific contribution of anthropologists in our understanding of the social and cultural significance of media and digital technologies around the world. Anna Pertierra has done the field a huge service by providing a clear and comprehensive overview of media anthropology and how it relates to adjacent fields such as cultural studies and media and communication studies." Ien Ang, University of Western Sydney