'This is a great and needed addition to the literature on children and media, perhaps one of the most creative approaches in the last decade.' - Communication Research Trends'The bulk of this monograph consists of a variety of analyses of the make-believe worlds the children conjure up. The authors explore how the characteristics of these worlds differ with particular focus on the way that prominent media content (e.g., Harry Potter and Pokémon, Princess Leia and Darth Vader) are appropriated according to the gender and cultural background of the children.' - PsycCRITIQUES'This is one of the most illuminating books about children and media, and further, about global and international media influences and flows, that has been produced for some time.' - Global Media and Communication