Graeme Burton has been writing books for students on media, communications and cultural studies for over 25 years and was most recently Visiting Lecturer in Media Studies, University of Teesside, UK.

• IntroductionMedia texts: Features and deconstructionsMedia institutions: Key areas and their implications for understanding mediaAudiences and effects: Defining audiences and exploring their relationships with textsMedia - audience - influence: Questions of effects: politics, children, violencePopular music: Questioning the popular, questioning control, questioning the globalThe media and new technology: Technologies changing the media and changing consumptionAdvertising: Its relationship with media industries and with audiencesNews: Different kinds of news: Constructing the worldSport and representation: Media defining sport; sport as business; sport and meaningGlobalization and the media: Questions of power and cultural exchangeGlossaryReferencesSelected websites

Graeme Burton has been writing books for students on media, communications and cultural studies for over 25 years and was most recently Visiting Lecturer in Media Studies, University of Teesside, UK.

• IntroductionMedia texts: Features and deconstructionsMedia institutions: Key areas and their implications for understanding mediaAudiences and effects: Defining audiences and exploring their relationships with textsMedia - audience - influence: Questions of effects: politics, children, violencePopular music: Questioning the popular, questioning control, questioning the globalThe media and new technology: Technologies changing the media and changing consumptionAdvertising: Its relationship with media industries and with audiencesNews: Different kinds of news: Constructing the worldSport and representation: Media defining sport; sport as business; sport and meaningGlobalization and the media: Questions of power and cultural exchangeGlossaryReferencesSelected websites

Graeme Burton has been writing books for students on media, communications and cultural studies for over 25 years and was most recently Visiting Lecturer in Media Studies, University of Teesside, UK.

• IntroductionMedia texts: Features and deconstructionsMedia institutions: Key areas and their implications for understanding mediaAudiences and effects: Defining audiences and exploring their relationships with textsMedia - audience - influence: Questions of effects: politics, children, violencePopular music: Questioning the popular, questioning control, questioning the globalThe media and new technology: Technologies changing the media and changing consumptionAdvertising: Its relationship with media industries and with audiencesNews: Different kinds of news: Constructing the worldSport and representation: Media defining sport; sport as business; sport and meaningGlobalization and the media: Questions of power and cultural exchangeGlossaryReferencesSelected websites