Media and Digital Management

Eli M. Noam is Professor of Finance and Economics, the Garrett Chair of Public Policy & Business Responsibility, Columbia University Business School, and the Director of the Columbia Institute for Tele-Information. He has served as Public Service Commissioner for New York State, and on the White House IT advisory board. His thirty-one books include: Who Owns the World’s Media; Broadband Networks, Smart Grids and Climate Change; Media Ownership and Concentration in America; Interconnecting the Network of Networks; Television in Europe; and Peer to Peer Video. He received his BA, MA, PhD (Economics) and JD degrees from Harvard University, and honorary doctorates from Munich and Aix-Marseille universities.

• I Overview.- 1. Introduction.- 2. The Information Environment.- II Production.- 3. Production Management in Media and Information.- 4. Technology Management in Media and Information Firms.- 5. Human Resource Management for Media and Information Firms.- 6. Financing Media, Information, and Communication.- 7. Intellectual Asset Management.- 8. Managing Law and Regulation.- III Marketing.- 9. Demand and Market Research for Media and Information Products.- 10. Marketing of Media and Information.- 11. Pricing of Media and Information.- 12. Distribution of Media and Information.- IV Feedback Loop.- 13. Accounting in Media and Information Firms.- 14. Strategy Planning in Media and Information Firms.- 15. Concluding Observations.