Media Across Borders

Andrea Esser　is a Principal　Lecturer in Media and Communications at the University of Roehampton, UKIain Robert Smith is a Lecturer in Film at the University of Roehampton, UKMiguel Á. Bernal-Merino is a Senior Lecturer in Game and Media Localisation at the University of Roehampton, UK

• Introduction Andrea Esser, Miguel Á. Bernal-Merino and Iain Robert Smith Chapter 1: Defining ‘the local’ in localization or ‘Adapting for who?’ Andrea Esser Chapter 2: Transnational Holmes: Theorising the Global-Local Nexus through the Japanese anime Sherlock Hound (1984-) Iain Robert Smith Chapter 3: The Context of Localization: Children’s Television in Western Europe and the Arabic-speaking World Jeanette Steemers Chapter 4: Audiovisual Translation Trends: Growing Diversity, Choice And Enhanced Localization Frederic Chaume Chapter 5: Transformations of Montalbano through languages and media: Adapting and subtitling dialect in The Terracotta Dog Dionysios Kapsaskis and Irene Artegiani Chapter 6: Localizing Sesame Street: The Cultural Translation of the Muppets Aaron Calbreath-Frasieur Chapter 7: Television Formats in Africa: Cultural Considerations in Format Localization Martin Nkosi Ndlela Chapter 8: Exploring factors influencing the dubbing of TV series into Spanish: Key aspects for the analysis of dubbed dialogue Rocío Baños Chapter 9: Jerome Bruner and the Transcultural Adaptation of 1970s Hollywood Classics in Turkey Laurence Raw Chapter 10: Tracing Asian Franchises: Local and Transnational Reception of Hana Yori Dango Rayna Denison Chapter 11: Fiction TV Formats in Poland – Why Bother to Adapt? Sylwia Szostak Chapter 12: Analyzing Players’ Perceptions on the Translation of Video Games: Assessing the Tension Between the Local and the Global Concerning Language Use Alberto Fernández Costales Chapter 13: Glocalization and Co-Creation: Trends in International Game Production Miguel Á. Bernal-Merino

"An urgent addition to accounts of globalization in the new millennium, Media Across Borders attends to key issues – digitalization, transnationalism and media convergence – to describe diverse practices of localization. Theoretically astute, the essays in this collection sparkle with insight and vigour."- Associate Professor Constantine Verevis, Monash University, Melbourne"Media Across Borders provides a hugely welcome addition to debates about the globalisation and localisation of contemporary audiovisual culture. Its engaging, articulate and highly perceptive essays provide a series of thought provoking and timely interventions into some of the key features of the increasingly digitalised audiovisual landscape of the twenty first century."- Professor Lucy Mazdon, University of Southampton"An interdisciplinary, innovative and unique volume. Interdisciplinary as it truly combines tools and methodologies from different areas to cast a close eye on today's production of, and market for, audiovisual entertainment. Innovative as it moves away from case study-based analyses and goes as far as to devote a whole section to outlining new, interdisciplinary research avenues. Unique as it draws together and combines concepts such as audiovisual translation and localization, which have too often, mistakenly, been kept apart. A highly recommended read." - Associate Professor of Translation, Elena Di Giovanni, University of Macerata, Italy