Meatsplaining

Jason Hannanis Associate Professor in the Department of Rhetoric, Writing, and Communications at the University of Winnipeg in Canada.

• Foreword by David NibertIntroduction: The meat industry explains things to us by Jason Hannan1. Pink slime is good for you? The animal-industrial complex as neoliberal–neoconservative corporate ventriloquism by Norie Ross Singer2. Grieg in the henhouse: 12 seconds at the contested intersections of human and nonhuman animal interests by Daniel Lees Fryer 3. Ethical meat from family farms? Transparency and proximity in a blog marketing campaign on broiler production by Saara Kupsala 4. Whose land? Whose beef? Marketing beef in Canada by Kelsey Speakman 5. Colouring outside the lines: Symbolic legitimacy and the Dietary Guidelines for Americans by Barbara Willard 6. Meat taboo: Climate change and the EU meat lobby by Núria Almiron 7. Exporting meat, exporting progress? The Australian meat export industry and discourses of development and modernisation by Eliza Waters and Gonzalo Villanueva8. ‘Stewed in mighty symbolism of wealth, power and masculinity’: The legitimation of ‘meat’-eating through anti-vegan rhetoric in mainstream US news by Lisa Barca 9. Veganism and Mi’kmaq legends by Margaret Robinson 10. Nonhuman animal labour and transformative dialogue: (Re)worlding meat by C. Vail Fletcher and Alexa M. Dare 11. The Save Movement: Bearing witness to suffering animals worldwide by Anita Krajnc Afterword: Meatsplaining in the Pyrocene by Jason Hannan About the ContributorsIndex

'With the global zoonotic pandemic and biodiversity crisis in our hands, this book is timely and extremely valuable in this era of mass extinction.'