Measurement in Social Psychology

Hart Blanton is Professor of Communication at Texas A&M University. He conducts research in the areas of social influence, health communication, and research methodology.Jessica M. LaCroix is Research Assistant Professor at the Uniformed Services University of the Health Sciences and specializes in health psychology, research methodology, and military suicide prevention.Gregory D. Webster is Associate Professor of Social Psychology at University of Florida Research Foundation with graduate degrees from the College of William & Mary and the University of Colorado.

• Measurement in Social Psychology1 From Principles to Measurement: Theory-Based Tips on Writing Better Questions 1Hart Blanton and James Jaccard2 Implicit Measures: Procedures, Use, and Interpretation Bertram Gawronski and Adam Hahn3 Elicitation ResearchWilliam A. Fisher, Jeffrey D. Fisher, and Katrina Aberizk4 Psychobiological MeasurementPeggy M. Zoccola5 It’s About Time: Event-Related Brain Potentials and the Temporal Parameters of Mental Events Meredith P. Levsen, Hannah I. Volpert-Esmond, and Bruce D. Bartholow6 Using Daily Diary Methods to Inform and Enrich Social Psychological Research Marcella H. Boynton and Ross E. O’Hara7 Textual Analysis Cindy K. Chung and James W. Pennebaker8 Data to Die For: Archival Research Brett W. Pelham9 Geocoding: Using Space to Enhance Social Psychological Research Natasza Marrouch and Blair T. Johnson10 Social Media HarvestingMan-pui Sally Chan, Alex Morales, Mohsen Farhadloo, Ryan Joseph Palmer, and Dolores Albarracín

"Social psychology has a strong tradition of measurement. This edited volume highlights this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development." — Journal of Consumer Policy