McQuail′s Reader in Mass Communication Theory

McQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail′s Mass Communication Theory, it can also function independently of that text.Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.McQuails Reader in Mass Communication Theory includes key statements from;Pertti AlasuutariIen AngJan L. BordewijkJay G. BlumlerRoland Barthes Oliver Boyd-BarrettMuriel G. CantorJames CareyPeter DahlgrenDaniel DayanEverette E. DennisTodd GitlinAlvin W. GouldnerRobert M. EntmanCelia von FeilitzenMarjorie FergusonEdward S. HermanTerhi RantanenStuart HallJoli JensonElihu KatzJudith LichtenbergJohn H. McManusJoshua MeyrowitzC. Wright MillsMerrill MorrisJohn C. NeroneW. R. NeumannJanice RadwayRonald E. Rice Karl Erik RosengrenJames Slevin Pamela J. ShoemakerJohn TomlinsonGaye Tuchman Ellen WartellaJudith WilliamsonDolf ZillmannLiesbet van Zoonen