Luke Johnson is Chairman of Channel 4 Television and Risk Capital Partners. For eight years he wrote a weekly column on business in the Sunday Telegraph. He was Chairman of Pizza Express during the 1990s and is currently an owner and Chairman of Giraffe restaurants and Patisserie Valerie. He has also owned companies in recruitment, dentistry and retailing. He graduated from Oxford and worked as a stockbroking analyst covering the media sector in the 1980s. He lives in London and is married with two children.

• Introduction 1.Entrepreneurs and the Rich Why Run Your Own Business? Founder's Courage Getting on the Rich Lists 50 Reasons To Be An Entrepreneur How Tycoons Breed Success Corporate Executive vs Entrepreneur Trophy Wives Billionaire Politicians Paradise Syndrome Inheritance Letting Go Legacy 2. Management and Corporate Life Business Maxims Executive Disease Business Language Seven Deadly Sins Corporate Comedy Vicious Business Old Raiders Face Music Boards Buzzwords Selling 3. Winners World-Beating, Single-Product Companies Champagne Ineos Digital Radio Air Conditioning Trademark Companies Book Publishing 4. Problems What Can Go Wrong Things Fall Apart The Worst Business Decision of All Time The Downside of Downsizing GEC a Go-Go Health Clinic Cammell Laird - A Marine Tragedy The Software Industry Rip-Off Frank Timis 5. Economics A Philosophy of Capitalism China The Importance of Title Russia Student Misery Japan Will Recover The Age of the Dumpies is Dawning 6. Business History Let's Support the Inventors of Real Wealth Four of the Really Big Losers Coke, Big Mac and Harry Hyams The First American Boss of the Tube Georges Doriot United Fruit A to Z Airline Pioneers Alfred Nobel Who Remembers the Founder of GM? The Panama Canal Selfridges and Whiteley's Richard Cobden George Hudson Sir Henry Wellcome 7. Investing The Key Questions About Every Investment Estate Agents Perception and Reality in Chairmen's Statements Forestry Langbar Why to Buy a Share A Really Ethical Portfolio A Bitter Pill from My Vet Give these Market Myths a Miss Ten-Baggers Selling Signals Regus PartyGaming The Loser's Game, the Winner's Curse and Freud Is the Neuer Markt a Giant Ramp? Why Stock Markets Always Kill The Ones They Love The Most 8. Business and Society Who Says Tycoons Are Always Wicked? Public vs Private Sector Public Schools The Lawyers Will Kill Us All! Twenty-First Century Philanthropists Reinventing the NHS Money War of the Ages Appendix A list of books referred to in articles

"Independent, unorthodox, even bloody minded - Johnson can be all of these and it's what makes him worth reading. The Maverick amounts to an analysis of how we've done business this past decade and holds valuable lessons for the next one." - Peter Bazalgette, Chief Creative Officer of Endemol Group and Chairman Endemol UK "The Maverick column displays original thinking that often challenges conventional opinion - Luke Johnson's views are provocative and worth reading." - Michael Spencer, founder and Chief Executive, ICAP

Luke Johnson is Chairman of Channel 4 Television and Risk Capital Partners. For eight years he wrote a weekly column on business in the Sunday Telegraph. He was Chairman of Pizza Express during the 1990s and is currently an owner and Chairman of Giraffe restaurants and Patisserie Valerie. He has also owned companies in recruitment, dentistry and retailing. He graduated from Oxford and worked as a stockbroking analyst covering the media sector in the 1980s. He lives in London and is married with two children.

• Introduction 1.Entrepreneurs and the Rich Why Run Your Own Business? Founder's Courage Getting on the Rich Lists 50 Reasons To Be An Entrepreneur How Tycoons Breed Success Corporate Executive vs Entrepreneur Trophy Wives Billionaire Politicians Paradise Syndrome Inheritance Letting Go Legacy 2. Management and Corporate Life Business Maxims Executive Disease Business Language Seven Deadly Sins Corporate Comedy Vicious Business Old Raiders Face Music Boards Buzzwords Selling 3. Winners World-Beating, Single-Product Companies Champagne Ineos Digital Radio Air Conditioning Trademark Companies Book Publishing 4. Problems What Can Go Wrong Things Fall Apart The Worst Business Decision of All Time The Downside of Downsizing GEC a Go-Go Health Clinic Cammell Laird - A Marine Tragedy The Software Industry Rip-Off Frank Timis 5. Economics A Philosophy of Capitalism China The Importance of Title Russia Student Misery Japan Will Recover The Age of the Dumpies is Dawning 6. Business History Let's Support the Inventors of Real Wealth Four of the Really Big Losers Coke, Big Mac and Harry Hyams The First American Boss of the Tube Georges Doriot United Fruit A to Z Airline Pioneers Alfred Nobel Who Remembers the Founder of GM? The Panama Canal Selfridges and Whiteley's Richard Cobden George Hudson Sir Henry Wellcome 7. Investing The Key Questions About Every Investment Estate Agents Perception and Reality in Chairmen's Statements Forestry Langbar Why to Buy a Share A Really Ethical Portfolio A Bitter Pill from My Vet Give these Market Myths a Miss Ten-Baggers Selling Signals Regus PartyGaming The Loser's Game, the Winner's Curse and Freud Is the Neuer Markt a Giant Ramp? Why Stock Markets Always Kill The Ones They Love The Most 8. Business and Society Who Says Tycoons Are Always Wicked? Public vs Private Sector Public Schools The Lawyers Will Kill Us All! Twenty-First Century Philanthropists Reinventing the NHS Money War of the Ages Appendix A list of books referred to in articles

"Independent, unorthodox, even bloody minded - Johnson can be all of these and it's what makes him worth reading. The Maverick amounts to an analysis of how we've done business this past decade and holds valuable lessons for the next one." - Peter Bazalgette, Chief Creative Officer of Endemol Group and Chairman Endemol UK "The Maverick column displays original thinking that often challenges conventional opinion - Luke Johnson's views are provocative and worth reading." - Michael Spencer, founder and Chief Executive, ICAP

Luke Johnson is Chairman of Channel 4 Television and Risk Capital Partners. For eight years he wrote a weekly column on business in the Sunday Telegraph. He was Chairman of Pizza Express during the 1990s and is currently an owner and Chairman of Giraffe restaurants and Patisserie Valerie. He has also owned companies in recruitment, dentistry and retailing. He graduated from Oxford and worked as a stockbroking analyst covering the media sector in the 1980s. He lives in London and is married with two children.

• Introduction 1.Entrepreneurs and the Rich Why Run Your Own Business? Founder's Courage Getting on the Rich Lists 50 Reasons To Be An Entrepreneur How Tycoons Breed Success Corporate Executive vs Entrepreneur Trophy Wives Billionaire Politicians Paradise Syndrome Inheritance Letting Go Legacy 2. Management and Corporate Life Business Maxims Executive Disease Business Language Seven Deadly Sins Corporate Comedy Vicious Business Old Raiders Face Music Boards Buzzwords Selling 3. Winners World-Beating, Single-Product Companies Champagne Ineos Digital Radio Air Conditioning Trademark Companies Book Publishing 4. Problems What Can Go Wrong Things Fall Apart The Worst Business Decision of All Time The Downside of Downsizing GEC a Go-Go Health Clinic Cammell Laird - A Marine Tragedy The Software Industry Rip-Off Frank Timis 5. Economics A Philosophy of Capitalism China The Importance of Title Russia Student Misery Japan Will Recover The Age of the Dumpies is Dawning 6. Business History Let's Support the Inventors of Real Wealth Four of the Really Big Losers Coke, Big Mac and Harry Hyams The First American Boss of the Tube Georges Doriot United Fruit A to Z Airline Pioneers Alfred Nobel Who Remembers the Founder of GM? The Panama Canal Selfridges and Whiteley's Richard Cobden George Hudson Sir Henry Wellcome 7. Investing The Key Questions About Every Investment Estate Agents Perception and Reality in Chairmen's Statements Forestry Langbar Why to Buy a Share A Really Ethical Portfolio A Bitter Pill from My Vet Give these Market Myths a Miss Ten-Baggers Selling Signals Regus PartyGaming The Loser's Game, the Winner's Curse and Freud Is the Neuer Markt a Giant Ramp? Why Stock Markets Always Kill The Ones They Love The Most 8. Business and Society Who Says Tycoons Are Always Wicked? Public vs Private Sector Public Schools The Lawyers Will Kill Us All! Twenty-First Century Philanthropists Reinventing the NHS Money War of the Ages Appendix A list of books referred to in articles

"Independent, unorthodox, even bloody minded - Johnson can be all of these and it's what makes him worth reading. The Maverick amounts to an analysis of how we've done business this past decade and holds valuable lessons for the next one." - Peter Bazalgette, Chief Creative Officer of Endemol Group and Chairman Endemol UK "The Maverick column displays original thinking that often challenges conventional opinion - Luke Johnson's views are provocative and worth reading." - Michael Spencer, founder and Chief Executive, ICAP