David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.

• AcknowledgmentsPreface1. Exploited or empowered? Constructing the child consumer2. Understanding consumption3. The making of consumers: theory and research on children's consumption4. Histories of children's consumption5. The contemporary children's market6. The fear of fat: obesity, food and consumption7. Too much, too soon? Marketing, media and the sexualisation of girls8. Rethinking ‘pester power': children, parents and consumption9. Beyond ‘peer pressure': consumption and identity in the peer group10. Screening the market: the case of children's television11. Consuming to learn - learning to consume: education goes to market12. Conclusion: living in a material worldReferences

"The Material Child is well-­structured, easy to read and informative ... By using a sociocultural approach, Buckingham highlights the importance of examining the 'whole picture' rather than just focusing on individual aspects of consumption. The Material Child has wide appeal and will be of interest to individuals working in childhood or cultural studies, education, media, marketing and politics."Cultural Studies Review "The Material Child cuts through the sanctimonious moral rhetorics and panics of contemporary life illuminating the complexities that have made the child consumer the site of unrelenting cultural anxiety. With characteristic insightful and deft analysis, David Buckingham successfully reframes how we might comprehend public debates regarding children and the commercial world and thus how we may forge new responses to ongoing changes in economic and social life. This work immediately takes its place in as a standard and must-read for anyone interested in childhood, politics, media and consumer culture."Daniel Thomas Cook, Rutgers University "This book represents a timely and most welcome intervention into the polarised and emotive debates about children and consumer culture. David Buckingham takes us on an authoritative journey through the twists and turns of the arguments towards a more nuanced understanding of the complexities of the unequal diverse and relationships children now have with the global commercial markets. This book is essential reading for those seeking to understand children's experiences of living in contemporary capitalist societies."Allison James, University of Sheffield

David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.

• AcknowledgmentsPreface1. Exploited or empowered? Constructing the child consumer2. Understanding consumption3. The making of consumers: theory and research on children's consumption4. Histories of children's consumption5. The contemporary children's market6. The fear of fat: obesity, food and consumption7. Too much, too soon? Marketing, media and the sexualisation of girls8. Rethinking ‘pester power': children, parents and consumption9. Beyond ‘peer pressure': consumption and identity in the peer group10. Screening the market: the case of children's television11. Consuming to learn - learning to consume: education goes to market12. Conclusion: living in a material worldReferences

"The Material Child is well-­structured, easy to read and informative ... By using a sociocultural approach, Buckingham highlights the importance of examining the 'whole picture' rather than just focusing on individual aspects of consumption. The Material Child has wide appeal and will be of interest to individuals working in childhood or cultural studies, education, media, marketing and politics."Cultural Studies Review "The Material Child cuts through the sanctimonious moral rhetorics and panics of contemporary life illuminating the complexities that have made the child consumer the site of unrelenting cultural anxiety. With characteristic insightful and deft analysis, David Buckingham successfully reframes how we might comprehend public debates regarding children and the commercial world and thus how we may forge new responses to ongoing changes in economic and social life. This work immediately takes its place in as a standard and must-read for anyone interested in childhood, politics, media and consumer culture."Daniel Thomas Cook, Rutgers University "This book represents a timely and most welcome intervention into the polarised and emotive debates about children and consumer culture. David Buckingham takes us on an authoritative journey through the twists and turns of the arguments towards a more nuanced understanding of the complexities of the unequal diverse and relationships children now have with the global commercial markets. This book is essential reading for those seeking to understand children's experiences of living in contemporary capitalist societies."Allison James, University of Sheffield

David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.

• AcknowledgmentsPreface1. Exploited or empowered? Constructing the child consumer2. Understanding consumption3. The making of consumers: theory and research on children's consumption4. Histories of children's consumption5. The contemporary children's market6. The fear of fat: obesity, food and consumption7. Too much, too soon? Marketing, media and the sexualisation of girls8. Rethinking ‘pester power': children, parents and consumption9. Beyond ‘peer pressure': consumption and identity in the peer group10. Screening the market: the case of children's television11. Consuming to learn - learning to consume: education goes to market12. Conclusion: living in a material worldReferences

"The Material Child is well-­structured, easy to read and informative ... By using a sociocultural approach, Buckingham highlights the importance of examining the 'whole picture' rather than just focusing on individual aspects of consumption. The Material Child has wide appeal and will be of interest to individuals working in childhood or cultural studies, education, media, marketing and politics."Cultural Studies Review "The Material Child cuts through the sanctimonious moral rhetorics and panics of contemporary life illuminating the complexities that have made the child consumer the site of unrelenting cultural anxiety. With characteristic insightful and deft analysis, David Buckingham successfully reframes how we might comprehend public debates regarding children and the commercial world and thus how we may forge new responses to ongoing changes in economic and social life. This work immediately takes its place in as a standard and must-read for anyone interested in childhood, politics, media and consumer culture."Daniel Thomas Cook, Rutgers University "This book represents a timely and most welcome intervention into the polarised and emotive debates about children and consumer culture. David Buckingham takes us on an authoritative journey through the twists and turns of the arguments towards a more nuanced understanding of the complexities of the unequal diverse and relationships children now have with the global commercial markets. This book is essential reading for those seeking to understand children's experiences of living in contemporary capitalist societies."Allison James, University of Sheffield