Mastering Your Entrepreneurial Journey

Andreas Kuckertz is a Professor of Entrepreneurship at the University of Hohenheim. Andreas Kuckertz focuses on research and teaching and has never understood why we educate young people at schools and universities to become a cog in the machine and then expect them to magically transform into changemakers and entrepreneurial thinkers who will drive the economy and society forward. His work is dedicated to solving this dilemma, and though he fails often, he continuously fails at a higher level.Thomas Leicht is a research associate at the University of Hohenheim. As a start-up growth aficionado, he conducts hands-on research on how to create great products and scale new ventures. Fascinated by science and engineering, Thomas Leicht believes that too many brilliant inventions fail to achieve widespread application. To address this predicament, his work focuses on helping entrepreneurs translate technological inventions into scalable products and companies.Indra da Silva Wagner is an innovation management researcher at the University of Hohenheim, specializing in firms’ sustainability efforts. She believes that addressing the depletion of natural resources and overconsumption requires innovation in economic activities. Entrepreneurial vision and action are crucial to promoting sustainable consumption and production patterns.Maximilian Scheu is an entrepreneurship researcher and facilitator at the University of Hohenheim with significant experience in guiding nascent entrepreneurs through the validation process. He believes that most people conform to an established social routine they never question, making them complain about living a boring life. Living a life that is externally controlled prevents them from recognizing and developing their full potential. Entrepreneurship is a tool to find and do what you are really good at.Bernd Ebersberger is a Professor of Innovation Management at the University of Hohenheim. Given the grand challenges ahead, Bernd Ebersberger thinks, writes, and speaks about how innovation and entrepreneurship can contribute to a better tomorrow.

• Introduction to Mastering Your Entrepreneurial Journey.- Demystifying Entrepreneurship: What It Is and What It Is Not.- Navigating the Entrepreneurial Unknown: Benefiting from Unexpected Outcomes.- Targeting the Right Problem With Your Start-Up: Uncovering Validation Techniques.- From Concept to Creation: Mastering  Entrepreneurial Prototyping and Prduct Development.- Architecture of the Venture: Understanding Business Modeling.- Pitch Perfect: Impressing Your Audience As an Entrepreneur.- Onwards and Upwards: Hacking Entrepreneurial Growth.- Building Bridges: Leveraging Your Network for Entrepreneurial Success.- Embracing the Entrepreneurial Challenge: Learning from Failures and Setbacks.