Stuart Ball University of Leicester, Ian Holliday City University of Hong Kong, Rt Hon. William Hague

• Chapter 1 Mass Conservatism: An Introduction, STUART BALL, IAN HOLLIDAY; Chapter 2 The Making of Scottish Unionism, 1886–1914, CATRIONA BURNESS; Chapter 3 Farmworkers and Local Conservatism in South-west Shropshire, 1916–23, NICHOLAS MANSFIELD; Chapter 4 The Conservative Party and Mass Housing, 1918–39, KEVIN MORGAN; Chapter 5 Speaking to Democracy: The Conservative Party and Mass Opinion from the 1920s to the 1950s, ANDREW TAYLOR; Chapter 6 Conservative Women and Voluntary Social Service, 1938–51, JAMES HINTON; Chapter 7 Echoes in the Wilderness: British Popular Conservatism, 1945–51, PAUL MARTIN; Chapter 8 Industrial Relations as 'Human Relations': Conservatism and Trade Unionism, 1945–64, PETER DOREY; Chapter 9 Conservative Party Activists and Immigration Policy from the Late 1940s to the Mid-1970s, N. J. CROWSON; Chapter 10 The Role of the Conservative Political Centre, 1945–98, PHILIP NORTON; Chapter 11 The Community Affairs Department, 1975–79: A Personal Record, ANDREW ROWE; Chapter 12 Thatcherism and the British People, BRENDAN EVANS;