Marking Enterprise

Business Success and Societal Embedding

Inbunden, Engelska, 2006

AvJean-Claude Thoenig,Charles Waldman,J. Thoenig,C. Waldman

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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

Produktinformation

Utgivningsdatum2006-10-12
Mått155 x 235 x 22 mm
Vikt539 g
FormatInbunden
SpråkEngelska
SerieINSEAD Business Press
Antal sidor241
Upplaga2007
FörlagPalgrave Macmillan
ISBN9780230001879

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JEAN-CLAUDE THOENIG is Full Professor of Organizational Behaviour at INSEAD where he teaches courses on sociology of organizations, general management, branding, public and non-profit management. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies) and has a long experience as a consultant and policy advisor to MNC's, governmental bodies and the European Commission. He has authored and co-authored 27 books and 98 articles in refereed journals. CHARLES WALDMAN is Senior Affiliate Professor of Marketing at INSEAD. His main interests focus on mar