MarketPsych

RICHARD L. PETERSON works at the intersection of the mind and markets. He is cofounder of MarketPsych LLC, where he trains financial advisors, portfolio managers, traders, and executives in emotion management and intuitive decision skills. Peterson is also Managing Director at MarketPsy Capital LLC, a psychology-based asset-management firm. Additionally, he operates MarketPsychAdvisor.com, which offers investors real-time market psychological intelligence on individual stocks, ETFs, and markets. Peterson is the author of the Wiley title Inside the Investor's Brain, which was praised as "exceptionally well-written" and "outstanding" by Barron's. His financial psychology research has been published in leading academic journals and textbooks, and he is an Associate Editor of the Journal of Behavioral Finance. Peterson lives in Los Angeles with his wife and two daughters. FRANK F. MURTHA received his PhD in counseling psychology from the University at Buffalo in 2001. He went on to join the consulting firm RHR International LLP, where he developed senior executives in leadership and pioneered a specialty in the new field of behavioral finance. In 2003, Murtha cofounded MarketPsych LLC, where he has led hundreds of workshops and training sessions on applied investing psychology. Murtha's clients have included investment banks, financial services companies, and day trading firms, where he has coached financial advisors, analysts, and portfolio managers in reaching peak performance. Murtha lives in New York City with his wife and son.

• Preface ixAcknowledgments xiiiChapter 1 Your Investor Identity: And Why You Need One 1Chapter 2 Investor Identity Fundamentals: Frames, Motivations, and Goals 15Chapter 3 Your Investor Personality: Your Character and Style 49Chapter 4 Your Investor Emotions: The Hidden Drivers of Behavior 69Chapter 5 Your Investor Values: What’s Most Important to You? 99Chapter 6 Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps 115Chapter 7 Your Investor Stress: Smoothing Out the Ups and Downs 151Chapter 8 Being Your Best Self 179Appendix A Summary of Meditation Techniques 205Appendix B Gratitude List 209Notes 213About the Authors 219Index 221

"The market is flooded with books on investor psychology, but most only outline the various ways we screw up with our investments. This is the first book that identifies the root causes and gives a variety of practical, imaginative ways to heal thyself." (Kiplinger's Personal Finance, December 2010)