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Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
- Format: Inbunden
- ISBN: 9780471540670
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 1992-03-01
- Förlag: John Wiley & Sons Inc