Marketing the Best Deal in Town

Nancy Rossiter has been a professor, writer, entrepreneur, author and mentor for the past ten years. As an Assistant Professor at Simmons College’s Graduate School of Library and Information Science, Nancy taught Marketing the Library, Information Entrepreneurship, and Management classes and was a sought after speaker on library issues. Her first book Making a Difference: Leadership in Academic Libraries with Peter Hernon was published in 2007. She has also taught at Bryant University, Providence College, Worcester Polytechnic Institute, and is currently an Assistant Professor at the Davis College of Business at Jacksonville University. She has an MBA from Bryant University and a Doctorate from the University of Sarasota. Nancy enjoys reading, gardening, rehabbing old homes, jogging and has been a competitive triathlete. She lives in Amelia Island, Florida with her rescued collies, Holly and Elsie.

• Why market libraries? The language of marketing; Innovation 101; Trends; Purple cows, free prizes, and Moogle, oh my! Finding the $$$; Market research; Branding; Buzz; Marketing to women; Marketing to millenials; Marketing yourself.

…a logical structure and additions such as case studies, exercises and suggestions for further reading., The Electronic Library