Marketing Strategy
Häftad, Engelska, 2018
Av O. C. Ferrell, Michael Hartline, O. C. (Auburn University) Ferrell, Michael (Florida State University) Hartline
1 309 kr
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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
Produktinformation
- Utgivningsdatum2018-08-31
- Mått215 x 27 x 269 mm
- Vikt1 292 g
- SpråkEngelska
- Upplaga7
- FörlagCengage Learning
- EAN9780357039236