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This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
- Format: Pocket/Paperback
- ISBN: 9780367170790
- Språk: Engelska
- Antal sidor: 234
- Utgivningsdatum: 2020-12-07
- Förlag: Routledge