Marketing of Political Parties

Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre of Public Communication Research. Nigel A. Jackson is Senior Lecturer in Events Management at Plymouth University. Richard Scullion is Senior Lecturer in Marketing Communication at Bournemouth University

• 1. Introduction - Darren Lilleker, Nigel Jackson & Richard Scullion2. ‘Are you thinking what we’re thinking?’, or ‘Are we thinking what you’re thinking?’: An exploratory analysis of the market-orientation of the UK parties - Robert P. Ormrod and Stefan C. M. Henneberg3. The 2005 UK general election and the emergence of the ‘negative brand’ - Jenny Lloyd4. Political marketing and the 2005 election: what’s ideology got to do with it? - Heather Savigny5. A marketing analysis of the 2005 British general election advertising campaigns - Janine Dermody and Stuart Hanmer-Lloyd6. The autistic campaign: the parties, the media and the voters - Ivor Gaber7. Banking Online: the use of the Internet by political parties to build relationships with voters - Nigel A. Jackson8. Investigating electoral choice through a 'consumer as choice maker' lens - Richard Scullion9. Local political marketing: political marketing as public service - Darren G. Lilleker10. View from the armchair: Why young people took no interest and no notice of the campaigns - Dianne Dean11. Conclusion: was 2005 the year political marketing came of age? - Darren G. Lilleker, Nigel Jackson & Richard Scullion