Samhälle & debatt
Marketing Management in Africa
George Tesar • Steven W Anderson • Hassimi Traore • Jens Graff • George Tesar
Inbunden
2649:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Pocket/Paperback 1049:-
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.
- Format: Inbunden
- ISBN: 9781138714380
- Språk: Engelska
- Antal sidor: 344
- Utgivningsdatum: 2018-04-20
- Förlag: Taylor & Francis Ltd