Marketing Literature and Posthumous Legacies

The Symbolic Capital of Leonid Andreev and Vladimir Nabokov

Inbunden, Engelska, 2013

Av Yuri Leving, Frederick H. White, Frederick H. White Frederick H. White, Frederick H White, Frederick H. White

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Literature is not only about aesthetics, but also almost equally about economics. The successful marketing of an author and his literary works is more dependent on the activities of cultural merchants than on the particular words and phrases found in the author’s prose. Marketing Literature and Posthumous Legacies focuses on the creation of symbolic capital for the literary legacies of Leonid Andreev and Vladimir Nabokov that was eventually exchanged by cultural merchants for financial and ideological profit. Yuri Leving and Frederick H. White discuss the ways in which certain cultural merchants created symbolic meaning for these two authors through a process of collusion, consecration, and the marketing of tangible and intangible products that lead to some sort of transaction. The promotion and maintenance of posthumous legacies involves an intricate network of personal interests that drive the preservation of literary reputations.

Produktinformation

Utgivningsdatum2013-09-12
Mått157 x 236 x 25 mm
Vikt585 g
FormatInbunden
SpråkEngelska
Antal sidor294
FörlagBloomsbury Publishing Plc
ISBN9780739182604

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AcknowledgmentsIntroductionPART I: THE ANDREEVSChapter 1: The Early Visual Marketing of Leonid AndreevChapter 2: Marketing Strategies:Vadim Andreev in Dialogue with the Soviet Union Chapter 3: The Role of the Scholar in the Consecration of Leonid Andreev (1950s to present)Chapter 4: Creating Posthumous Legacies: The Power to Consecrate and to Blaspheme. Vadim Andreev’s Memories of ChildhoodChapter 5: Market Pressures:Vadim Andreev’s Incomplete Memoiristic JourneyPART II: THE NABOKOVSChapter 6: Nabokov and the Publishing Business Chapter 7: Plaster, Marble, Canon: The Vindication of Nabokov in Post-Soviet RussiaChapter 8: The Visual Marketing of Nabokov: Who is the Face of the Russian Lolita?Chapter 9: “Nabokov-7”: Russian Postmodernism in Search of a National IdentityChapter 10: Interpreting Voids: Nabokov’s Last Incomplete Novel, The Original of LauraConclusionBibliographyAbout the Authors

Frederick H. White and Yuri Leving have joined forces to produce a book devoted to analyzing the preservation and consecration of the literary legacies of Leonid Andreev and Vladimir Nabokov. Their goal is to demonstrate that the underlying economic factors of marketing literature and posthumous legacies are real. One of the book's salient features is to translate this in itself uncontroversial claim into the language of Pierre Bourdieu. This is a study of the production, protection, and transportation of symbolic capital across national and ideological boundaries.