Political Marketing
Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte
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2 769 kr
Marketing Leadership in Government
Communicating Responsiveness, Leadership and Credibility
Häftad, Engelska, 2018
699 kr
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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
Produktinformation
- Utgivningsdatum2018-06-07
- Mått148 x 210 x 9 mm
- Vikt216 g
- FormatHäftad
- SpråkEngelska
- SeriePalgrave Studies in Political Marketing and Management
- Antal sidor148
- FörlagPalgrave Macmillan
- ISBN9781349956753
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