Marketing ISE

Dr. C. Shane Hunt received his PhD in marketing from Oklahoma State University. Shane has won numerous awards for his teaching, including the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year at Arkansas State University, the 2011 Excellence in Undergraduate Teaching Award, the 2015 Honors Professor of the Year Award, and the 2019 National Teaching Innovation Award presented by the Association of Collegiate Marketing Educators. Shane’s research has appeared in the Journal of Personal Selling and Sales Management, the Journal of Business Logistics, and other leading marketing journals. He has presented to numerous organizations including the American Marketing Association and the National Conference in Sales Management. After completing his MBA degree, Shane went to work for a Fortune 500 company in Tulsa, Oklahoma, and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous strategic initiatives. In addition to his role as a professor, Shane also serves as a consultant, speaker, and board member for businesses and nonprofit organizations across the country. Shane is now the Dean of the College of Business and Michael C. Ruettgers Professor of Marketing at Idaho State University. He lives in Pocatello, ID, with his wife, Jenifer, and their two children, Andrew and Sarah. John E. Mello (PhD Tennessee) is a Professor of Supply Chain Management and Director, Center for Supply Chain Management, Arkansas State University. Prior to entering academia, he spent 28 years in the consumer-packaged goods industry in various supply chain management positions. He is the Neil Griffin College of Business Excellence in Graduate Teaching award winner for 2012 and 2018, and Excellence in Research for 2014. His research has been published in Foresight: The International Journal of Applied Forecasting, Journal of Business Forecasting, Journal of Business Logistics, Journal of Supply Chain Management, International Journal of Physical Distribution and Logistics Management, International Journal of Logistics Management, and Transportation Journal, Transportation Research Part E.  Dr. George D. Deitz completed his PhD in marketing at the University of Alabama. He is currently the George Johnson Professor in Marketing at the University of Memphis. George has enjoyed the opportunity to teach a wide variety of face-to-face and online courses at the undergraduate, MBA, and doctoral levels. In 2013, George helped found the Consumer Neuroscience Research Laboratory (C-NRL) at Memphis, with the mission of advancing the use of physiological and neurological measurement systems to the study of marketing research questions. His research has been published in Journal of Service Research, Journal of Business Venturing, Journal of Public Policy and Marketing, the Journal of Advertising Research, Journal of Business Logistics, and other leading marketing journals. He has presented at a number of different conferences, including the American Marketing Association and the Academy of Marketing Science. After obtaining his master’s degree at West Virginia University, George began his professional career working in college athletic administration at the United States Military Academy at West Point, New York. Following that, he spent nearly a decade working in a variety of sales and sales management roles with several start-up ventures in the software industry. George currently lives in Germantown, Tennessee, with his wife, Kristine. They have three children, Luke, Mark, and Koren.

• Chapter 1: Why Marketing Matters to You Chapter 2: Strategic Planning Chapter 3: The Global Environment Chapter 4: Consumer Behavior Chapter 5: Marketing Research and Analytics Chapter 6: Product Development Chapter 7: Segmentation, Targeting, and Positioning Chapter 8: Promotional Strategies Chapter 9: Personal Selling Chapter 10: Supply Chain and Logistics Management Chapter 11: Pricing Chapter 12: Retailing Chapter 13: Digital and Social Media Marketing Chapter 14: Branding Chapter 15: Customer Relationship Management Chapter 16: Social Responsibility and Sustainability