Marketing HRD Within Organizations

Enhancing the Visibility, Effectiveness, and Credibility of Programs

Inbunden, Engelska, 1992

Av Jerry W. Gilley, Steven A. Eggland, Steven a. Eggland, Jerry W Gilley, Steven a Eggland

649 kr

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Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD* Earn employee commitment to your programs* Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Produktinformation

  • Utgivningsdatum1992-01-22
  • Mått130 x 280 x 30 mm
  • Vikt567 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor264
  • FörlagJohn Wiley & Sons Inc
  • ISBN9781555424022

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