Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.

• 1. Why HRD Professionals Must Be Marketing Oriented2. Placing the Organization's Needs First: Meeting Expectations forHRD3. Generating Interest and Participation in Training4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps5. Market Research and Segmentation: Offering the Right Program atthe Right Time6. Setting Program Prioroties and Allocating Limited Sources7. Weighing the Costs and Benefits of Proposed Programs8. Raising the Visibility of HRD Within the Organization9. Communicating the Values and Benefits of HRD Persuasively10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully

Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.

• 1. Why HRD Professionals Must Be Marketing Oriented2. Placing the Organization's Needs First: Meeting Expectations forHRD3. Generating Interest and Participation in Training4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps5. Market Research and Segmentation: Offering the Right Program atthe Right Time6. Setting Program Prioroties and Allocating Limited Sources7. Weighing the Costs and Benefits of Proposed Programs8. Raising the Visibility of HRD Within the Organization9. Communicating the Values and Benefits of HRD Persuasively10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully

Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.

• 1. Why HRD Professionals Must Be Marketing Oriented2. Placing the Organization's Needs First: Meeting Expectations forHRD3. Generating Interest and Participation in Training4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps5. Market Research and Segmentation: Offering the Right Program atthe Right Time6. Setting Program Prioroties and Allocating Limited Sources7. Weighing the Costs and Benefits of Proposed Programs8. Raising the Visibility of HRD Within the Organization9. Communicating the Values and Benefits of HRD Persuasively10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully