Inbunden, Engelska, 1992
Marketing HRD Within Organizations
Enhancing the Visibility, Effectiveness, and Credibility of Programs
Av Jerry W. Gilley, Steven A. Eggland
669 kr
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Beskrivning
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD* Earn employee commitment to your programs* Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
Produktinformation
- Utgivningsdatum: 1992-04-16
- Mått: 130 x 280 x 30 mm
- Vikt: 567 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 264
- Förlag: John Wiley & Sons Inc
- ISBN: 9781555424022
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Mer information
Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.
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