Marketing HRD Within Organizations

Enhancing the Visibility, Effectiveness, and Credibility of Programs

Inbunden, Engelska, 1992

AvJerry W. Gilley,Steven A. Eggland,Steven a. Eggland,Jerry W Gilley,Steven a Eggland

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Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD* Earn employee commitment to your programs* Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Produktinformation

Utgivningsdatum1992-01-22
Mått130 x 280 x 30 mm
Vikt567 g
FormatInbunden
SpråkEngelska
Antal sidor264
FörlagJohn Wiley & Sons Inc
ISBN9781555424022

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Projektledning inom Ekonomi och ledarskap

1. Why HRD Professionals Must Be Marketing Oriented2. Placing the Organization's Needs First: Meeting Expectations forHRD3. Generating Interest and Participation in Training4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps5. Market Research and Segmentation: Offering the Right Program atthe Right Time6. Setting Program Prioroties and Allocating Limited Sources7. Weighing the Costs and Benefits of Proposed Programs8. Raising the Visibility of HRD Within the Organization9. Communicating the Values and Benefits of HRD Persuasively10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully