Marketing Higher and Further Education
An Educator's Guide to Promoting Courses, Departments and Institutions
Inbunden, Engelska, 2017
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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Produktinformation
- Utgivningsdatum2017-01-27
- Mått156 x 234 x 13 mm
- Vikt453 g
- FormatInbunden
- SpråkEngelska
- Antal sidor156
- FörlagTaylor & Francis Ltd
- ISBN9781138162464
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