Marketing for Sustainable Tourism

Xavier Font is Professor of Sustainability Marketing at the University of Surrey, UK.Scott McCabe is Professor in Marketing and Tourism at the University of Nottingham, UK.

• 1. Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential 2. Corporate social marketing in tourism: to sleep or not to sleep with the enemy? 3. Social marketing, sustainable tourism, and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviour4. Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketing 5. Using persuasive communication to co-create behavioural change – engaging with guests to save resources at tourist accommodation facilities 6. Improving carbon offsetting appeals in online airplane ticket purchasing: testing new messages, and using new test methods 7. The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing information 8. The role of travel agents’ ethical concerns when brokering information in the marketing and sale of sustainable tourism 9. Greenhushing: the deliberate under communicating of sustainability practices by tourism businesses 10. Tourism, information technologies and sustainability: an exploratory review 11. An environmental social marketing intervention in cultural heritage tourism: a realist evaluation