Principles of MarketingAnders Parment, Philip Kotler, Gary Armstrong, Ph.D. Parment, AndersHäftad899 kr
Principles of Marketing, Global EditionPhilip Kotler, Gary Armstrong, Sridhar BalasubramanianHäftad999 kr
Kellogg on MarketingAlexander Chernev, Philip Kotler, Alexander (Northwestern University) Chernev, Philip (Northwestern University) KotlerInbunden339 kr
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Fred Reichheld, Philip KotlerHäftad279 kr
Redefining RetailPhilip Kotler, Giuseppe Stigliano, Philip (Kellogg School of Management) Kotler, Giuseppe (Spring Studios) StiglianoInbunden239 kr
Marketing 4.0Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, IL) Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, Inc.) Kartajaya, Hermawan (MarkPlus, Inc.) Setiawan, Iwan (MarkPlusInbunden269 kr
Marketing-ManagementPhilip Kotler, Kevin Lane Keller, Alexander Chernev, Marc Oliver OpresnikInbunden909 kr
Kundenzufriedenheit und Kundenbindung in der Tankstellenbranche. Eine empirische Studie am Beispiel einer MarkentankstelleJorn Altmann, Ronald Deckert, Svend Hollensen, Jörn AltmannHäftad569 kr