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This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.
- Format: Pocket/Paperback
- ISBN: 9781538142950
- Språk: Engelska
- Utgivningsdatum: 2020-12-07
- Förlag: Rowman & Littlefield