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Marketing and Smart Technologies

Proceedings of ICMarkTech 2019

Inbunden, Engelska, 2019

Av Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović, Zorica Bogdanovi¿

2 169 kr

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Produktinformation

  • Utgivningsdatum2019-11-29
  • Mått155 x 235 x 30 mm
  • Vikt975 g
  • FormatInbunden
  • SpråkEngelska
  • SerieSmart Innovation, Systems and Technologies
  • Antal sidor458
  • Upplaga19001
  • FörlagSpringer Verlag, Singapore
  • ISBN9789811515637

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