Data & IT
Marketing and Smart Technologies
Lvaro Rocha • Jos Lus Reis • Marc K Peter • Zorica Bogdanovi
Inbunden
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
- Format: Inbunden
- ISBN: 9789811515637
- Språk: Engelska
- Antal sidor: 458
- Utgivningsdatum: 2019-11-29
- Förlag: Springer Verlag, Singapore