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Marketing and Smart Technologies

  • Nyhet

Proceedings of ICMarkTech 2025, Volume 1

Inbunden, Engelska, 2026

AvJosé Luís Reis,Enrique Bigne,Zorica Bogdanović,José Paulo Marques dos Santos

5 559 kr

Kommande


This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Produktinformation

  • Utgivningsdatum2026-03-14
  • Mått155 x 235 x undefined mm
  • FormatInbunden
  • SpråkEngelska
  • SerieSmart Innovation, Systems and Technologies
  • Antal sidor778
  • FörlagSpringer Nature Switzerland AG
  • ISBN9783032162830