Del i serien Routledge Studies in the Growth Economies of Asia

Marketing and Consumption in Modern Japan

Inbunden, Engelska, 2014

AvKazuo Usui

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This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Produktinformation

Utgivningsdatum2014-02-25
Mått156 x 234 x 20 mm
Vikt670 g
FormatInbunden
SpråkEngelska
SerieRoutledge Studies in the Growth Economies of Asia
Antal sidor260
FörlagTaylor & Francis Ltd
ISBN9780415323130

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Introduction Part 1: Marketing and Consumption from c.1905 to 1937 Historical Settings 1. ‘Reeks of Butter and Milk’? Marketing of Western-style Sweets through the Keiretsu Retail Network 2. ‘Miss Shiseido’: Marketing an Image with the Help of Keiretsu 3. Lighting as Enlightenment: Consumer Life with Modern Western Technologies 4. ‘Tomorrow I’ll go to Mitsukoshi’: The Department Store, a Dream or a Threat of Modernity? Part 2: Marketing and Consumption, High Economic Growth to the Present Historical Settings 5. ‘Discount is My Philosophy’: Consumption of Everyday Necessities from Super 6. ‘Sacred Treasures’ for Every Home: Keiretsu vs. Independent Retailers of Electrical Products 7. Convenience Stores: Born in America and Revised in Japan Summing up