bokomslag Marketing 2016
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Marketing 2016

O C Ferrell

Pocket

1569:-

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  • 720 sidor
  • 2015
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
  • Författare: O C Ferrell
  • Format: Pocket/Paperback
  • ISBN: 9781285858340
  • Språk: Engelska
  • Antal sidor: 720
  • Utgivningsdatum: 2015-01-08
  • Förlag: South-Western College Pub