Mai Thi Thanh Thai, an Associate Professor at HEC Montréal (Canada), leads the Social Business Creation program whose mission is to promote social entrepreneurship and enhance environmental, social, and governance (ESG) performance. Her research, published in leading journals, uses market mechanisms to solve social problems. She is a recipient of multiple national and international awards for her research, education, and entrepreneurship.Léo-Paul Dana is Professor at VIZJA University, Poland and collaborates with the Chaire ETI at Sorbonne Business School (France). A graduate of McGill University and HEC-Montreal, he has also served as a Marie Curie Fellow at Princeton University and as a Visiting Professor at INSEAD and Kingston University. He holds an extensive publication record in prestigious journals.