Market Management and Project Business Development
Inbunden, Engelska, 2014
Av Hedley Smyth, UK) Smyth, Hedley (University College London
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Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Produktinformation
- Utgivningsdatum2014-10-08
- Mått156 x 234 x 23 mm
- Vikt703 g
- SpråkEngelska
- Antal sidor336
- FörlagTaylor & Francis Ltd
- EAN9780415705080