Managing the Public's Trust in Non-profit Organizations

Globally there is growing concern over charities abilities to raise funds. This is of concern to both charity organizations and policy makers. One of the key factors that determine the publics willingness to provide funds (to donate) is trust in both specific charity organizations and the sector in general. A significant amount of research from a number of disciplines has pointed to ways in which the publics trust can be generated and maintained. Bring this research into a single source will provide a valuable guide for both individual charity organizations and policy makers.