David Hassan is Associate Dean of the Faculty of Life and Health Sciences and Professor of Sport Policy and Management at Ulster University, UK. His research expertise concerns the governance of international sport, the politics of sport and examination of its wider social significance, particularly in Europe. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor & Francis. He is also Series Editor of Foundations of Sport Management published by Routledge and is Visiting Professor at a number of the world’s leading sports universities, including Loughborough University and Griffith University

• Preface Part 1: The Sport Management Context 1. The Sport Business Industry in the Twenty-First Century 2. Sport in the Global Marketplace 3. The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity 4. Sport Policy and the Structure of Sport in the UK 5. Corporate Governance and the Regulation of Sport 6. Managing Sport in the Nonprofit Sector 7. Sport in Emerging Markets 8. Sport for Development: What’s in a Name? 9. Managing Sporting Access and Participation: An International Perspective Part 2: The Application of Business Management to Sport 10. Organisation Theory and Sport Management 11. Strategy and Planning in the Context of Sport 12. Human Resource Management and the Business of Sport 13. The Management and Measurement of Organisational Performance 14. Budgeting and Budgetary Control in Sport 15. Sport Marketing Management and Communication 16. Media Rights in Club Football 17. Sport and Retailing 18. Can Sports Coaching Usefully Transfer into a Business Context? Part 3: Facets of Sport Business 19. Delivering Sport in the Global Context 20. Managing Sport Volunteers 21. Sport and Sponsorship 22. Sport and the Law: Considerations for Sport Managers 23. Managing High Performance Sport 24. Sport, the Media and Strategic Communications Management 25. Information and Communications Technology and its Use in Sport Business 26. Planning and Managing the Stadium Experience 27. Promoting Accessibility for Fans with Disabilities to European Stadia and Arenas: An Holistic Journey Sequence Approach 28. Sport Event Management 29. Managing Social Responsibility in Sport 30. Researching Sport Management 31. Sport and Social Media 32. Managing the Business of Sport in the Twenty-First Century: Future Trends and Challenges

"Managing Sport Business: An Introduction (2nd ed.) is a comprehensive text that covers global sport management, issues and functions in sport management, and application of sport management theory … An impressive array of examples and case studies helps this text stand out from a list of general sport management books. Instructors could consider this book for a variety of courses, but an international sport business course would be a logical fit." – Jillian McNiff, Flagler College, USA, International Journal of Sport Communication