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Pocket
Managing Services
Alan Nankervis • Yuki Miyamoto • Ruth Taylor • John Milton-Smith • Alan Nankervis
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This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
- Format: Pocket/Paperback
- ISBN: 9780521606516
- Språk: Engelska
- Antal sidor: 378
- Utgivningsdatum: 2005-10-27
- Förlag: Cambridge University Press