Managing Networks in International Business

Inbunden, Engelska, 1992

Av M. Forsgren, J. Johanson

929 kr

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The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.

Produktinformation

  • Utgivningsdatum1992-01-14
  • Mått156 x 234 x 19 mm
  • Vikt544 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor272
  • FörlagGordon & Breach Science Publishers SA
  • ISBN9782881245053