Managing Media Work

Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.

• PrefaceManaging Media Work - Mark DeuzeSECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIESMedia Management Theory and Practice - Bozena MierzejewskaThe Management of the Creative Industries: from Content to Context - Chris BiltonManaging Strategy and Maximizing Innovation in Media Organizations - Lucy KüngSECTION II: MEDIA WORK, POLICY AND ECONOMICSNew Media Policies - Terry FlewGlobal Deregulation and Media Corporations - Philip NapoliThe International Division of Cultural Labor - Toby MillerSECTION III: MEDIA PROFESSIONSJournalism in a Network - Jane SingerAtypical Newswork, Atypical Media Management - Mark Deuze and Leopoldina FortunatiOn the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations - Pablo Boczkowski Understanding Multinational Media Management - Tim MarjoribanksThe Organization of Film and Television Production - Keith RandleProducing Filmed Entertainment - Alisa PerrenNew Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve - Charles DavisConnecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media - Susan ChristophersonAdvertising: Structure, Agency or Agencement? - Liz McFallFrom Full-Service Agency to 3-D Marketing Consultants: ‘Creativity’ and Organizational Change in Advertising - Sean NixonAdvertising Management and Professional Identity in the Digital Age - Chris Hackley and Amy Rungpaka Tiwsakul Managing Global Public Relations in the New Media Environment - Marina Vujnovic and Dean KruckebergThe Culture of Gamework - Aphra KerrSame as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era - Eric Harvey"Life is a pitch": Managing the Self in New Media Work - Rosalind GillSECTION IV: FUTURE PERSPECTIVESManaging Media Companies through the Digital Transition - Annet ArisNotes on Organized Networks: Urgent Aphorisms for the Connected Multitides - Geert Lovink and Ned Rossiter

“For years, media scholars have all but ignored those who manage and work in the cultural industries. This collection takes a major step toward overcoming this shortcoming by bringing together an impressive and diverse group of international scholars to expand what we know about the creative industries. Deuze has done us a great service by putting together this touchstone volume.”